Consulting
Consulting – Conference and Event Development, Marketing and Management Services
In addition to generating its own events, Falk Marques Group specializes in conference and event development, marketing, and operations management on a contract basis to create successful revenue-generating events for client organizations. In partnership with clients we create market-driven conferences and seminars that fulfill the networking and education needs of identified target audiences. We bring unsurpassed marketing expertise and successfully incorporate a cost management approach to produce well-attended and superbly organized meetings attuned to detail and quality.
Conference/seminar/meeting planning and management services are customized to each individual client, responding to the extent of the client's needs. Our services include:
Market Analysis and Conference Program Content Development
- Market Analysis and Forecasting
- Needs Assessment and Analysis
- Program Concept Development
- Program Content Development
Conference Marketing and Promotion
- Market Research
- Strategic Marketing and Brand-Building Plan Formulation
- Benchmarking, Tracking, and Evaluation of Marketing Plan
- Brochure Development and Copywriting
- Web Site Development
- Search Engine Optimization
- Direct-Mail Marketing Campaign Development and Management
- Electronic Marketing Campaign Development and Management
- Blog Marketing and Optimization
- Data Base and List Management
- Public Relations Program Management
Conference Management
- Client Consultations
- Budget Planning and Projections
- Conference Marketing Plan Formulation
- Time-Line/Deadline Calendar Preparation and Management
- Project Management
- Conference Staff Management
- Post-Conference Financial Report Preparation
- Comprehensive Post-Conference Report Preparation Including Recommendations for Future Meetings
Conference Planning and Logistics Management
- Site Selection and Contract Negotiation
- Room Block Management
- Attrition Management
- Travel Negotiation and Management
- Audio-Visual Coordination Including Stage Set Management
- Graphics and Signage Creation and Management
- Food and Beverage Planning
- On-Site Logistics Management
- Vendor Account Reconciliation
Conference Administration
- Attendee Registration Management Including On-Line Registration
- Speaker, Moderator and Advisor Communication
- Syllabus/Program Guide/Handout Coordination and Production
- Continuing Education Accreditation Acquisition and Coordination
- Conference Evaluation Development, Implementation, Tabulation, and Analysis
New Media Project Management
- Alternative Delivery Method Strategy Development and Management (e.g., Webinars, Streaming Video, Podcasting)
- Added-Value Revenue Generation Marketing and Management (e.g., CDs, DVDs, Reports, Whitepapers)
- Multi-Media Presentation Development
- Teleconferencing Management